Meet SAM.

Trained on decades of knowledge from AFBG, our conversational AI-coach helps family businesses learn about conflict, communication, decision-making, and implementation of governance structures to support positive leadership and ownership transitions.

Start a chat with SAM

Our conversational AI-coach

  • Is designed to support and guide families in business
  • Provides insights, skills and knowledge through simple conversation
  • Gives tailored, practical advice and answers
  • Helps families plan for growth long-term success

Help us to empower families.

AFBG, a nonprofit 501(c)(3) charitable organization recognized by the IRS, provides knowledge, tools and support to all families in business. Your donation is tax deductible to the full extent of the law.

Contact us for other payment options.

Donate now

Secure payment opens in new tab.